The Russian coffee market is showing steady growth despite changes in global trade. In 2023, the volume of the takeaway coffee market amounted to 102.7 billion rubles, which is 21% more than the previous year. This growth was due to a 1% decrease in coffee imports to Russia, and the average sales price on the domestic market increased at a rate below inflation by 4.2%.
According to Smart Ranking research, in 2023 the total market volume in monetary terms exceeded 107 billion rubles. In 2024, the volume of Russian coffee exports increased by 5 billion rubles. Most often, Russians buy coffee drinks to go in the spring and autumn. Consumption in these months is higher than average - 10-20%.
Volume in tons: in January-August 2024, 48,404 tons of roasted coffee were produced, which is 11.6% higher than the same indicator of the previous year. Specifically, in August of this year, 6,555 tons were produced, which is 14.7% higher than the figures for August 2023. In November-December 2024, statistics will also continue to grow.
Overall contribution: the market review shows a significant contribution to this volume of takeaway coffee sales and coffee drinks in general.
The range of coffee brands on the Russian market is represented by both large international companies and domestic producers. In value terms, the market capacity amounted to RUB 210 billion, which is 24% more than in 2022. The main growth came from instant coffee.
The main players - Julius Meinl, Jacobs, Movenpick, Chernaya Karta - remain the largest brands on the Russian market, occupying leading positions in terms of import volumes and sales.
According to the results of 2023, the sales ratings of the previously not very popular in Russia Italian brands Kimbo by 91% and Fresco by 118%.
Coffee as a whole accounts for over 63% of this hot beverage segment. There is a long-term trend of growth in the share of coffee beans in the total volume of imports, as opposed to a decline in the share of instant coffee.
In Russia, the consumption of coffee beans is 0.6 kg per capita per year, which is 37% of the total consumption of coffee, including instant. The capacity of the instant coffee market in physical terms increased by 11%, and in value terms - by 23%.
The self-service coffee shop market in Russia continues to show steady growth. Consumer demand for this type of establishment is increasing due to its convenient concept, affordable prices and wide range of drinks.
The most popular self-service points in Moscow are Kofemanu, Dobry Kofe, Hohoro, Coffee master, Take&Wake Coffee.
The number of retail outlets selling coffee and/or coffee drinks, including stores and catering, has grown by 2% since 2023.
Location: the highest growth rates were recorded in Krasnodar, Yekaterinburg, and Volgograd, from 12 to 15%. Nizhny Novgorod became the only major city in the country where the number of coffee shops decreased by 5.43% over the year.
Sales: according to Chek Index, in 2023 the number of purchases in coffee shops increased by 14%, and due to an 11% increase in the average check, enterprise turnover increased by 25%.
Analysis of the Russian coffee market in 2023-2024 shows steady growth despite economic challenges. Changes can be analyzed using price dynamics, market size, brand range and consumer preferences. It is predicted that the market will continue to grow, with the segment of grain coffee and various coffee shops in all cities of Russia developing at a particularly rapid pace.
Despite the difficulties, the Russian coffee market demonstrates significant growth potential and promises positive dynamics in the near future, confirmed by both financial results and forecasts.
For January-September 2024, the average price of coffee in the Russian Federation is 457 rubles, which is 13% higher than the 2023 level. According to information for October 2024, the average retail price for whole bean and ground coffee in Russia is 10% higher than at the beginning of the year. The rise in price of Arabica and Robusta beans was the main reason for the increase in the price category.
Price distinctions: different categories of coffee have their own price dynamics. The most affordable today is instant with an average cost of 345 rubles. Bean is considered expensive, the median cost of which is 844 rubles.
Standard types of coffee: in May and early June 2024, compared to the same period last year, prices for Americano increased the most - 12%. In second and third place among the drinks that have risen in price are cappuccino and latte with an increase of 8%.
