English
РусскийEnglish
+7 (495) 369-48-21
info@ragradus.ru
CareerContacts
Gradus
  • About company
    • News & MediaContactsTrust hotline
  • Outsourcing
    • Outsourcing for WarehousesOutsourcing for ManufacturingIT OutsourcingOutsourcing of Sales TeamsGRADUS Mobile App
  • Merchandising
    • Innovative merchandisingExclusive merchandisingCombined merchandisingAudit of retail outlets
  • Analytics
    • Gradus Retail IndexPromotion Analysis
  • Trade Marketing
    • Promotional ActivitiesTastingsPOSM
Gradus
English
РусскийEnglish
About company
Back
News & MediaContactsTrust hotline
Outsourcing
Back
Outsourcing for WarehousesOutsourcing for ManufacturingIT OutsourcingOutsourcing of Sales TeamsGRADUS Mobile App
Merchandising
Back
Innovative merchandisingExclusive merchandisingCombined merchandisingAudit of retail outlets
Analytics
Back
Gradus Retail IndexPromotion Analysis
Trade Marketing
Back
Promotional ActivitiesTastingsPOSM
Career
+7 (495) 369-48-21 info@ragradus.ru
telegramvk
Main
News & media
GRADUS at Russian Retail Week

GRADUS at Russian Retail Week

GRADUS stand

The GRADUS stand became one of the most noticeable points on the exhibition site. Here, the company's experts talked about how modern solutions in the field of sales personnel outsourcing, field analytics and digital merchandising work.

Visitors to the stand got acquainted with:

- personnel outsourcing services based on a digital management system;
- analytical tools that allow you to track the effectiveness of the display, perform an audit and forecast sales;
- the GRADUS Retail Index system for evaluating retail outlets, built on OFD data and field research results;
- practices for automating the processes of monitoring and managing teams on the ground.

The GRADUS stand was visited by representatives of the largest Russian and international companies. Many noted that outsourcing today can no longer be perceived outside the analytical and technological context - this is the link that becomes the key to efficiency.

AMA Session: Efficiency and Data on the Agenda

As part of the business program, a business session of the Association of Merchandising Agencies (AMA) was held - "New principles of effective merchandising", where GRADUS acted as one of the key experts.

The session was opened by Maria Grigorieva, Director of AMA. During the presentation, the results of the industry study were summed up and the rating of agencies for 2024 was presented. These data became the starting point for discussing current challenges in retail.

GRADUS Experts: Technologies that Work

Vladimir Alimov, Director of the Analytics Department at GRADUS, presented a report on how data integration — from OFD to field information — helps build merchandising strategies based on objective efficiency.

Valentin Kononov, a trade marketing expert, shared a model for achieving the Perfect Store: a toolkit that allows you to evaluate performance at retail outlets, identify growth areas, and launch targeted corrective actions.

Alena Firsova, Project Manager at GRADUS, spoke about field team management technologies, including data collection automation, real-time KPI monitoring, and increased process transparency.

Results: From Outsourcing to Data – and Back

Retail Week showed how quickly the demand for transparent, technological and flexible solutions in personnel outsourcing and merchandising is growing. Companies increasingly choose partners who can not only provide people "in the field", but also provide control, analytics and forecasting of results.

GRADUS thanks everyone who visited our stand, participated in the session and showed interest in our solutions. We continue to develop technologies that make retail predictable, efficient and understandable.

Subscribe to the blog news
Articles, cases and checklists on digital marketing from leading market experts
This field is required
Invalid email
Thanks for subscribing

Similar materials

See all
News

GRADUS entered the TOP-5 best agencies in four areas of the Merchandising.ru 2024 rating

Glossary

Training new employees - how to organize the process correctly and why it is necessary

Glossary

Hotel Outsourcing - How to Reduce Costs and Improve Service Quality

About the company
News and MediaContactsTrust hotlineGarant Registrum
Outsourcing
Outsourcing for WarehousesOutsourcing for productionIT OutsourcingOutsourcing of Sales TeamsMobile application GRADUS
Merchandising
Innovative merchandisingExclusive merchandisingCombined merchandisingAudit of retail outlets
Analytics
Gradus Retail IndexPromo analysis
Trade marketing
PromotionsTastingsPOSM
item.titleitem.title

+7 (495) 369-48-21

info@ragradus.ru

Moscow, 3rd Peschanaya street, 2A, WEB Arena, Red Tower 9th floor

© 2013-2025 GRADUS Advertising Agency. All rights reserved
Privacy Policy
Consent to the processing of personal data

By submitting an application, you agree to the Personal Data Processing Policy