Focus on the client's brand
The merchandiser is completely focused on working exclusively with the products of one specific brand, manufacturer or supplier, and his priority is the customer's product.
Exclusive Merchandising
Individual Approach to Developing and Implementing a Merchandising Strategy to Address the Specific Needs of a Single Manufacturer or Brand
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Our advantages
Wide target program
"Gradus" provides full coverage of the client's address program. The company operates in more than 35,000 TT. The address program is formed on the basis of the Merch Impact Coefficient of each network
Flexible KPIs system
KPIs are developed individually for the client with full immersion in the tasks of the brand-manufacturer
A well-established system of training and motivation for employees
Merchandisers on the project undergo special training, receive certification, therefore they thoroughly know the product and are focused on the implementation of specific tasks. The training program for performers is carried out according to the customer's standards
SFA solution
Automation of field personnel significantly increases the efficiency of the project. Gradus develops and adapts SFA solutions to the project tasks. We integrate data through mobile applications and specialized programs
Adaptation of the management system to the client's structure
Based on integrated data analytics, competitor activity assessment and automated rating of retail outlets, Gradus specialists develop a control system that takes into account the specifics, location and audience of the retail outlet.
Exclusive merchandising involves the presentation of a specific product or group of products from a single supplier/manufacturer. It is suitable for suppliers who promote their brand across multiple stores. Extensive and in-depth knowledge of the dedicated merchandiser ensures a high level of service.
Exclusive Merchandising
Exclusive merchandising is a premium-quality service designed for clients who are dissatisfied with a conveyor-like approach, and it is most effective for ensuring rapid sales growth.
Exclusive merchandising is in demand at retail locations with large spaces and a wide variety of products, where it is essential to attract customers' attention to a specific item and highlight it in accordance with the planogram.
Gradus merchandiser is the true super agent of the brand at the retail location!
He is focused on his work, motivated, and trained in the following areas:
- Assortment control and product rotation support.
- Monitoring competitors' pricing, assortment, advertising, and merchandising policies.
- Checking the implementation of developed activities: pricing levels, product displays, promotions, and advertising campaigns.
Exclusive Merchandising
The company's specialists utilize a set of innovative programs and tools that enable manufacturers and brands to optimize their merchandising costs and achieve sales growth in the shortest possible time.
We integrate tools and analytical data into the process of building a merchandising model, allowing teams to make decisions based on accurate analytics rather than relying excessively on intuition and experience. The time required for manual report development and planning is reduced by 5 to 6 times.
Our arsenal includes: SFA system OPTIMUM, Image Recognition, Distance Learning System, Router, and Gradus Retail Index Sales Data Analysis Tool.
Instruments
SFA-система
Online reporting system allows you to monitor the work of field workers, instantly receive reports, and control data.
Image Recognition
Reduces report creation time (up to 70%). Increases the volume of collected data (across the entire category). Reduces the cost of store audits (up to 80%).
Router
Automatic customer database analysis, address matching. Route planning with flexible and fixed visit schedules. Ability to generate samples for retail research.
Distance learning system
Online courses, full catalog of educational materials, attendance and activity tracking, mobile app availability.
GRADUS Statistics
15 000+
employees in the personnel database
130
completed projects
60
client companies
TOP 10
in the ranking of merchandising agencies
100+
full-time employees
20 000+
field staff
35 000+
retail outlets throughout Russia
1000
We fill vacancies every day
Our clients
