Design
The design of POS materials is developed for each project, taking into account all the customer’s preferences
Production of POSM
High quality, fast turnaround, and true professionalism will make your products sales leaders.
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Our advantages
Production
We manufacture a wide variety of POS equipment (POS systems) of any complexity and configuration to order
Logistics
We ship your goods in the most efficient way for the project. We use both direct and groupage transportation by car
Installation/disassembly
Installation/dismantling is carried out within a clearly defined time frame. Control of equipment filling with samples and products
Warehousing
We take care of the safety of our clients’ equipment and comply with all standards for responsible storage of POSM materials
Disposal
We recycle commercial and advertising equipment, as well as POSM materials
POSM involves the use of various materials and tools to attract attention and increase sales at points of sale. Production of all types of POSM, regardless of complexity: from booklets and wobblers to branded refrigeration units and interactive LED displays.
Effective use of POSM allows you to solve completely different marketing tasks, among which the following can be distinguished:
- Localization (attracting customers' attention to the store).
- Informing consumers about products.
- Orientation (helping customers navigate the sales floor and find the products they need).
- Motivation (stimulating customer interest and "calling" for a purchase).
- Product display (attracting customer attention to the product by highlighting it against competitors).
POSM
POSM materials are carriers of advertising information designed to attract customer attention to products whose sale is beneficial to the seller or manufacturer. The abbreviation POS stands for point of sales: in other words, POSM is placed directly at points of sale – in retail outlets. There is a conditional division of points of sale into zones: exterior store design and entrance, space in the sales floor in front of cash registers, and directly showcases.
Instruments
Signs and display materials
Banners, posters, shelf talkers and other visual aids that attract attention and convey advertising messages are included.
Digital signage
Using electronic displays or screens to showcase dynamic content, including videos, images, and interactive information.
Promotional products
Branded gifts, product samples offered to customers as part of a marketing campaign.
Shelf placement
Optimization of product placement on store shelves to enhance visibility and increase sales.
GRADUS Statistics
TOP 10
in the ranking of merchandising agencies
130
completed projects
60
client companies
120
full-time employees
8000+
employees in the personnel database
6000+
field staff
25000
retail outlets throughout Russia
1000
We fill vacancies every day
Our clients
