In 2024, choosing an employer has become especially important for job seekers. Gradus conducted a study highlighting the main criteria that influence candidates' decisions. The Gradus Staff Index analysis provides valuable information for companies looking to adapt to changing conditions and attract the best talent.
According to the study, candidates focus on the following factors:
Shift pay and timely payments are the top priorities for most job seekers. Over 90% of respondents noted that financial stability and transparency of working conditions play a decisive role when choosing a place of work. Employers who offer competitive payment terms are in an advantageous position when attracting qualified personnel.
Working conditions, such as comfort at the workplace, schedule and the possibility of combining, are also of high importance. Job seekers are increasingly paying attention to employee reviews on the Internet, considering them as an indicator of the company's reliability.
Digitalization of recruitment and employment processes is becoming an important trend. Anton Lutsevich, HR business partner at Gradus, noted: “Candidates value convenience and speed of recruitment processes. Digital platforms simplify the job search, making it transparent and comfortable.”
Modern HR platforms offer many tools to simplify the interaction between the employer and the candidate. Among them:
Electronic signing of employment contracts;
Automatic tracking of payments;
Convenient access to information about the schedule and responsibilities;
The ability to quickly contact the HR service.
These technologies minimize bureaucratic barriers and create a positive experience for job seekers, which is especially important in a highly competitive labor market.
At the beginning of 2025, Gradus experts highlight several key changes and expectations:
Wages will grow by 8.3% compared to 2024. This is due to inflation and the increasing competition for qualified personnel.
Increasing competition for employees. Employers seek to attract and retain personnel through more attractive conditions.
Increasing importance of intangible factors. Working conditions, training programs, mental health support, and corporate values are becoming an important factor in choosing a job.
Investments in digitalization. Companies that implement modern HR technologies gain competitive advantages.
“Companies that invest in digital solutions and employee development will be able to successfully develop in the face of new challenges,” Anton Lutsevich summarized.
Modern job seekers demand transparency, stability, and convenience from employers. To successfully recruit and retain personnel, it is important for companies to consider not only the material but also the intangible needs of employees, as well as actively implement digital tools to simplify interactions.
