Confectionery market in the Russian Federation in 2023-2024 - analysis and forecasts

In 2023-2024, the confectionery market in Russia is undergoing significant changes. The cost of confectionery products continues to grow, which is due to the rise in the cost of raw materials, logistics costs and changes in the exchange rate. According to research, the average increase in prices for flour confectionery products was 12% in 2023, and chocolate and cocoa-containing products increased in price by 15%.

The Russian confectionery market continues to expand. In 2023, the total production volume was about 3.9 million tons, which is 5% higher than in 2022. Chocolate products and flour confectionery remain the most popular, especially in large cities such as Moscow and St. Petersburg.

Chocolate and cocoa-containing products

Sales of chocolate and cocoa-containing products are showing steady growth, especially in the premium segment. Russian manufacturers are actively competing with imported brands, offering products with a high cocoa content.

Chewing gum

Chewing gum is becoming increasingly popular among young people and children. In 2023, sales grew by 8% compared to 2022. The main buyers are large wholesale chains and specialty stores.

Gingerbread and cookies

The gingerbread and cookie category remains stable. On average, prices for these products have increased by 10% over the year, which is due to the increase in the cost of ingredients such as sugar and flour.

Flour confectionery (buns, bagels, etc.)

The flour confectionery segment is showing moderate growth, especially in the fresh baked goods category. Buns, rolls and other products are actively sold through bakeries and chain stores.

Sugar products

Sugar products, including caramel, pastilles and lollipops, remain in demand. In 2023, their production volume increased by 6%.

Despite the rise in prices, confectionery consumption in Russia remains stable. On average, one resident of the Russian Federation consumes about 25 kg of confectionery per year. The main factors influencing consumer demand are seasonality, advertising campaigns and the economic situation in the country.

Russian confectionery production continues to develop. In 2023, domestic producers provided about 90% of the market. The largest companies are actively expanding their capacities and launching new product lines.

Confectionery imports to Russia have decreased due to changes in logistics chains and sanctions pressure. However, foreign manufacturers are finding new supply routes, and Russian brands are gradually replacing imported goods.

In recent years, the popularity of small bakeries and bakeries has grown significantly. Consumers increasingly choose fresh and natural products. In Moscow and other large cities, there is a trend for opening signature bakeries and confectioneries with unique recipes.

The Russian confectionery market in 2023-2024 shows steady growth, despite economic challenges. Manufacturers are adapting to new conditions, offering quality products at competitive prices. Further market development is expected in the near future, with an emphasis on local production and expansion of the range.