Kholodov Yuri
Leading Account Manager
Specialization and expertise
Combined and technical merchandising. Audit of retail outlets.
Combined Merchandising
An optimal tool for optimizing merchandising costs and a cost-effective solution for shelf inventory control.
Get an individual offer by phone
Our manager will tell you more about the model and answer your questions
Our advantages
Optimal cost
The costs of combined merchandising are several times lower than for exclusive merchandising. At the same time, you also see the result and can be sure that your product is presented on the shelf in the best possible way. We fundamentally do not work with competing brands
Any SFA solution
Automating the work of field personnel significantly increases project efficiency. Gradus develops and adapts SFA solutions to the project’s objectives. We integrate data through mobile applications and specialized programs
Wide targeted program
RA "Gradus" provides full coverage of the client's targeted program. The company operates in more than 25,000 TT. The targeted program is formed based on the Merch Impact Coefficient of each network
Well-built system of training and motivation of employees
Merchandisers on the project undergo special training and receive certification, so they know the product thoroughly and are focused on performing specific tasks. The training program for performers is carried out according to customer standards
Ready management and field structure
The Gradusa merchandiser database contains data from more than 6,000 resumes of field employees who already have experience working in retail outlets and are specialists in their field: they assemble shelves using planograms and confidently use modern accounting systems. WE are in constant contact with representatives of retail chains
Simplified KPI
When implementing projects, as a rule, a combined motivation system is used, which combines the work of performers and their achievement of KPIs according to collected planograms, shelf share, and DMP. The agency’s priority is regular monitoring of indicators and client reporting.
Automation of field staff significantly increases project efficiency. Gradus develops and adapts SFA solutions to project tasks. We integrate data through mobile applications and specialized programs.
Advantages of shared merchandising
- Relatively low cost of service, as the payment for one merchandiser's work is divided among several clients.
- Optimal placement of goods at the point of sale, as the specialist serves non-competing brands.
- Loyal attitude towards the merchandiser from store management and employees.
- The number of merchandiser visits per day at the point of sale is about six to seven.
- Visiting merchandising is cheaper than stationary merchandising, and with proper application and high qualification of specialists, it is no less effective.
Shared merchandising
- An experienced merchandiser works with several products at once in the store, rationally distributes their time and effort, focuses on details, instantly corrects display violations or removes incorrectly placed price tags.
- The main condition for shared merchandising is the absence of competition in the serviced product groups, as our main task is to increase shelf space for each of the promoted products. Shared merchandising involves working with products from different product groups of several clients.
Instruments
OPTIMUM SFA system
Online reporting system allows you to control the work of field employees, instantly receive reports, and control data.
Image Recognition
Online reporting system allows you to control the work of field employees, instantly receive reports, and control data.
Router
Automatic customer database analysis, address matching within the database. Route generation with flexible and fixed visit schedules. Ability to create samples for retail research.
Distance learning system
Online courses, complete catalog of learning materials, attendance and activity tracking, mobile app availability.
OPTIMUM - online reporting system
- Powerful business analytics
MS Power BI and MS Reporting Service allow you to build reports according to your requirements.
- API for data access
Your client will be able to retrieve data into their accounting system.
- Point of sale performance evaluation
Integration of category sales data into a mobile application.
- Field employees at your fingertips.
All employees work in a single interface. Manage user access independently.
- All project data is securely protected.
We will keep your data safe for 3 long years!
- Data control
Automatic checks send reports from the field, you see them after additional verification by employees.
- Data export
You can export all project data at any time.
GRADUS Statistics
TOP 10
in the ranking of merchandising agencies
130
completed projects
60
client companies
120
full-time employees
8000+
employees in the personnel database
6000+
field staff
25000
retail outlets throughout Russia
1000
We fill vacancies every day
Our clients
