Organization and execution of tastings

Conducting tastings and product presentations is especially relevant when a product is newly launched and unfamiliar to consumers. Direct product engagement at points of sale increases consumer interest in the new brand and encourages impulse purchases of the sampled product. Tasting a product on the spot not only creates new demand but also reinforces brand awareness.

The key advantage of tastings is that customers can try the product immediately, get to know it firsthand, and form their own opinion. Experienced Gradus promoters will attract attention to the brand, highlight its benefits, ingredients, and unique qualities, as they undergo thorough training and testing beforehand. A well-executed tasting can boost sales by more than 50%

By collaborating with us, you will achieve the following goals:

• Quickly introduce customers to a new product in your line (or a rebranded existing product) without unnecessary time and cost.
• Create a positive image for the product.
• Increase customer loyalty to the product and the manufacturer.
• Shift consumers from a competitor's product to your brand.
• Influence an increase in purchase frequency.
• Increase the volume of each purchase.

Coordination with administration
We offer a package that includes event organization and coordination with the administration of the venue.

Selection and coordination of staff
Before assigning promoters for your product promotion event, we select and train the best candidates, as well as oversee the work at the event location.

Targeted program development
You can provide your own program or order a tasting through us.

Technical support
We handle the procurement of tasting products, consumables, and equipment.

Gradus has specialized in organizing promotions and tastings of alcoholic products at points of sale and at special events for over six years. Due to strict legal restrictions limiting alcohol promotions in most advertising channels, BTL activities that include alcohol tastings are virtually the only communication channel that allows beverage manufacturers to reach consumers with new products.

Gradus collaborates with both federal and specialized alcohol retail chains (such as Simple and “Красное и Белое”) and manages several well-known alcoholic brands as clients. We have a database of promoters and merchandisers with experience specifically in the alcoholic category, allowing us to conduct tastings at a professional level, both regionally and nationally.