Clear format
All data is provided in Power BI dashboard format and is supplemented by expert commentary tailored to the client's needs.
Promo Campaign Analytics | Sales Analytics FMCG – Gradus Retail Index
Promo strategy building based on multifactor analytics for the past two years
Choose the analytics format that suits you
Data analytics helps to form an effective marketing strategy and increase sales
Our advantages
Accurate data
The forecast of promotional activities is based on accurate sales data for more than 300 categories of the FMCG segment, enriched and confirmed by field research
Calculation of the period and dates of promotional activities
Gradus experts will help determine the most successful period for launching advertising activities, holding a promotional campaign and will determine whether two weeks will be enough or whether it is worth giving a discount throughout the month, regardless of the season
Analysis of the competitive environment
We collect data on the entire segment of interest to the client and analyze when competitors become active in a specific niche. It does not always make sense to act like everyone else
Discount depth and promo price
Promotional analysis algorithms are able to calculate what kind of discount to give and whether it makes sense to give better conditions when the product itself is in demand without a special price
Individual approach
The promo simulator is developed according to the needs of a specific client on an individual request. A personal manager helps to interpret all the data
Using machine algorithms, promo analysis examines sales, discount depth, promotions, shelf price, promo duration, and promo period. Based on the analysis, the system automatically calculates and provides the result.
The discount remains the most effective tool
The modern shopper consistently looks for discounts and promotions—life demands it. But is this truly beneficial for businesses? Discounts may not always serve manufacturers well; a product might still be in demand even with a 15% discount instead of 30%, enough to spark interest.
To predict the positive impact of promotional activities in advance, specialists at Gradus have developed a Promo Simulator—a sophisticated tool that aggregates two years of sales data at a weekly granularity across more than 300 FMCG categories.
Using machine algorithms, the Promo Simulator analyzes sales, discount depth, promotions, shelf price, promo duration, and promo period.
Choosing the Optimal Promo Period
The promo period is also a crucial factor. Gradus specialists analyze promotional activities by considering numerous data inputs to provide clear recommendations on when, in which retail chain, with which SKU and brand, at what discount, and at what shelf price to launch a promotion.
Essentially, this process forms a promo guideline for Key Account Managers, equipping them with data-driven insights to negotiate with retailers and ensure promotions are effective for both suppliers and retailers. After all, numbers are far more persuasive than hypotheses.
At the end of the analysis, the system automatically calculates and provides the optimal discount and recommended shelf price to maximize sales growth.
Статистика GRADUS
6000
field staff
10
years on the market
10
Offices in Russia
120
full-time employees
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