Outsourcing of product display is the transfer of functions for placing products in sales areas to a third-party organization specializing in merchandising. This form of cooperation allows companies to optimize personnel management and increase the efficiency of retail outlets without having to maintain their own staff. The service is especially in demand in retail, where product display affects sales and brand perception. Companies are increasingly choosing outsourcing as a solution that allows them to reduce costs, improve the quality of display and respond more quickly to changes in demand.