Vladimir Vasyutkin
Head of Merchandising, Trade Marketing and Data Analytics
Specialization and expertise
Sales, Trade Marketing, SFE, Software Development
Promo Events
Conducting promotional activities at points of sale: from concept development to direct implementation. We assess the effectiveness of the results according to KPIs.
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Our manager will tell you more about the model and answer your questions
Our advantages
500+ candidates
Large proprietary database of responsible and honest performers
MORE THAN 10 YEARS on the market
Extensive experience in the industry
Professionalism
Our team consists exclusively of professionals
Individual selection
Minimizing risks through a well-developed algorithm for working with personnel
Transparency of calculations
All agreements are formalized in writing, both with the customer and with the contractor.
Guaranteed results
We guarantee the effectiveness of the activities carried out
Gradus specialists are professionals in organizing promotional activities. We will help develop an effective strategy for utilizing promotions, taking into account the brand's features and target audience.
Advantages of conducting promotional activities:
- Personal contact with the customer – allows you to find an approach to each client.
- The opportunity to quickly showcase the product to the customer and draw attention to your brand.
- Creativity – the ability to create advertising without limitations in terms of conditions, design, or budget.
Promotional activities
Promotional activities are conducted to inform the target audience about the main features and values of the advertised products. Such promotional events also help to build audience loyalty and stimulate product sales.
Ideally, a promotional activity makes the purchasing process more engaging and effective, improves the brand's image, and stimulates sales.
Promotional activities
Conducting promotional activities is a tool for promoting products and brands.
Depending on the objectives, various mechanisms are employed, whether it’s initial product exposure, reinforcing loyalty, or shifting consumers from competitor brands.
- Increasing sales here and now
- First exposure to the product
- Switching to YOUR brand
- Expanding reach
- Enhancing loyalty and trust in the brand
Objectives of conducting promotional activities
Increase sales here and now
To increase sales, we implement motivating promotions, such as gifts with purchase, buy one get one free, discounts and sales, sampling, promotional consultants, and more.
First exposure to the product.
When launching a product in the market, it is important to introduce consumers to the product as soon as possible. This is the primary objective of promotions such as sampling and tastings.
Working on brand reputation
To address this objective, we implement mechanisms such as charitable promotions, assistance to those in need, donating a portion of profits from each purchase to a fund, and more.
Increasing trust in the brand
The more frequently a consumer interacts with a brand or product, the higher their loyalty. Trust is built not only through quality but also through BTL activities and collaborations.
- Sampling
This is a method of increasing sales through free product samples or trial testers. Sampling allows consumers to personally try the product.
- Types of promotional activities
Promotional activities are divided into two types:
- Sales promotion – stimulating sales (sampling, leafleting, tastings, etc.).
- Image-based promotions (event marketing).
The former attract interest to the company's products, while the latter focus directly on the brand.
- Leafleting
The difference with this promotional activity is that the promoter not only distributes leaflets but also provides information about the product. The effectiveness of leafleting depends on the quality of the leaflet content, the eloquence of the staff, and the choice of location for distribution (a high flow of potential customers is necessary).
- Tastings
Tastings are suitable for advertising food products. They are most often conducted in high-traffic supermarkets and on weekends.
- Event marketing
Organization of mass events for a specific target audience. For example, a presentation of a new cosmetics brand with free master classes in a shopping mall.
GRADUS Statistics
TOP 10
in the ranking of merchandising agencies
130
completed projects
60
client companies
120
full-time employees
8000+
employees in the personnel database
6000+
field staff
25000
retail outlets throughout Russia
1000
We fill vacancies every day
Our clients
