Russian market of household appliances and electronics in 2024 - analysis and forecasts for 2025

In 2024, the Russian home appliances and electronics market demonstrated significant growth, despite external economic and political challenges. Total sales reached 10.7 trillion rubles, which is 36% higher than in 2023. The main drivers of this growth were the increase in online sales and the adaptation of companies to new market conditions. Moscow remains a key sales and logistics center, providing more than 30% of the turnover in the home appliances segment.

In the context of sanctions pressure and restrictions on the supply of foreign products, Russia legalized parallel imports in 2022, which allowed the market to be supplied with the necessary goods. By 2024, the volume of parallel imports reached $6.5 billion. This decision contributed to the saturation of the market with complex electrical products, including household appliances and electronics, despite the departure of some foreign brands.

After the introduction of parallel imports in 2022, many foreign brands that had previously left the Russian market became available to consumers again. For example, products from brands such as Apple and Samsung continued to enter the country through alternative supply channels. However, there is a growing interest in domestic and Asian brands, which have actively occupied the vacated niches, offering products that are competitive in quality and price.

Sanction restrictions stimulated the development of Russian production of household appliances and electronics. The Russian government actively supports import substitution programs aimed at reducing dependence on foreign technologies. By May 2024, the level of import substitution in the field of basic software products reached 50%. In Moscow, as one of the key centers of technological development, the first production of transistors based on gallium nitride was opened in Russia, which strengthens the country's position in the field of high technologies. It is also worth noting the Moscow factories that produce Biryusa refrigerators, Atlant washing machines and other household appliances. Among the well-known Russian manufacturers of household appliances, Lysva (stoves and refrigerators), RosTekh (electric ovens and small household appliances) and Redmond (smart household appliances) also stand out.

Power tools

The power tools segment showed stable growth in 2024. Demand for these products increased by 15% compared to the previous year, which is due to the growth of DIY culture and an increase in the number of home craftsmen.

TVs and monitors

Sales of TVs and monitors increased by 20% in 2024. This is due to increased interest in home entertainment and the transition to remote work, which requires high-quality equipment. In Moscow, the demand for premium TV panels has grown especially strongly, as city residents prefer high-quality images and functional smart TVs. The analysis showed that the phrase "TV" is most often used in the context of the premium segment and innovative technologies.

Computer equipment (monoblocks, laptops, stationary boxes) and PC components

The computer equipment and components segment demonstrated growth of 25% in 2024. The increase in demand is associated with the development of distance education and work, as well as the growing popularity of eSports. Russian manufacturers such as Aquarius and Depot Electronics have increased the production of computing systems for the corporate and government segments.

Home appliances (washing machines, refrigerators, air conditioners)

Sales of large home appliances increased by 18% in 2024. Consumers are actively upgrading their household appliances, giving preference to energy-efficient and multifunctional models. Among Russian brands, we can highlight Lysva (stoves and refrigerators), RosTekh (electric ovens and small household appliances) and Redmond (smart kitchen devices).

Smartphones

The smartphone market in Russia increased by 22% in 2024. Despite difficulties with the supply of some brands, parallel imports and the growing popularity of Chinese manufacturers ensured a stable supply on the market. In Moscow, sales of mid- and premium-segment smartphones grew by 28%, which is due to the high level of purchasing power of the population.

Consumer behavior in 2024 was characterized by increased demand for modern and technological devices. Online sales have become a key sales channel, accounting for more than 70% of total sales. Buyers value the convenience of choice, delivery, and the wide range of products offered by online stores.

In 2024, prices for household appliances and electronics in Russia increased by an average of 12%. The main reasons were exchange rate fluctuations, increased logistics costs, and adaptation to new supply chains. However, competition among domestic and Asian manufacturers helped to contain more significant price increases.

The Russian home appliances and electronics market is expected to continue growing in 2025, albeit at a more moderate pace. The market volume is forecast to increase by 10-15%, which is associated with the further development of domestic production, expansion of the product range and strengthening of the positions of Asian brands. Online sales will retain their dominant role, and consumers will continue to seek to purchase modern and energy-efficient devices.