On March 19, the Mountain Ridge HR Conference, one of the landmark events for the entire HR sector, was held in the Digital Business Space in the center of Moscow on Pokrovka. More than 700 professionals and opinion leaders gathered here to share their experiences, discuss trends in the industry, the main challenge of which is the shortage of personnel in all market segments, as well as to analyze successful cases.
GRADUS representative Anton Lutsevich, Head of Development of the outsourcing department, presented the topic "The main trends in mass recruitment of line personnel for shift work" as part of the panel discussion "Personnel in logistics", dedicated to the difficulties with mass recruitment of employees for warehouses and production facilities.
The relevance of the speaker's topic is predetermined by the situation on the labor market, it is characterized by a personnel shortage, which has begun to increase markedly since 2023. According to Anton Lutsevich, the phenomenon is associated with the revival of the market, the emergence of new enterprises and the active development of import substitution. As a result, the demand for workers increases, while the supply remains unchanged, which exacerbates the shortage of personnel.
Together with colleagues from FM Logistic, Petrovich, Hoff, M-Video-Eldorado, the GRADUS representative outlined the main "pains" of the market and tried to find ways out of the current situation, among which the main ones were: reducing staff rotation due to the use of innovative technologies in the equipment of warehouses, the inevitable increase in compensation, close attention to other "unpopular" recruitment segments among recruiters, such as attracting women to traditionally male positions, as well as a look at the possibility of importing line personnel not only from the EAC, but also from Africa and the Asian region.
"The cost of attracting employees is growing, it includes a wide range of costs: from advertising costs (including outdoor advertising, social networks and websites for staff search) to the costs of the recruitment process. It also covers the costs associated with the adaptation of new employees and their integration into the workflow, up to the moment they start their first shift. Due to these factors, the cost of attracting employees continues to grow, it is expected that this year it will increase by 10-15%," commented Anton Lutsevich.